With several of my friends having moved, or considering moving, to the Middle East, I wanted to take a moment to consider exactly what the attractions of such a move could be for erudite, sophisticated expats (as opposed to estate agents, headhunters and so on from the Home Counties).

The Middle East is not one place, of course, so I will stick to looking at the two or three locations which are emerging more regularly in conversation: the UAE and Saudi Arabia (hereafter referred to as “the Kingdom” in deference to the Kool-aid drinkers out there – you know who you are). Specifically, it is jobs in Dubai, Abu Dhabi and now Riyadh which appear more frequently, creating the wave of excitement about acronyms which we have become used to: ADQ, ICD, ADIA, PIF and so on.

It strikes me that as an expat looking to take up a second innings in the Gulf after years in, say, East Asia, there are three variants of what might make the story “the real thing”. First, obviously, as a source of investment funds for expats to service; secondly as a final market for commerce and consumption; and lastly, unashamedly as a venue for globalists to pass their time and enjoy ill-gotten gains. I will assess each of these in turn.

As a source of investment funds

This storyline seems pretty unassailable. Sovereign wealth is not the only form of investment money, but they are a useful proxy for the overall picture even if doing so favours the Middle East (China and other major economies have much more substantial capital in the hands of corporates). Gulf SWFs have been accumulating for some time – as an oil and gas banker, even the 2000s were an era to look for their capital. Then along came PIF which blew them all out of the water.

Sovereign wealth AUM by country (US$bn)

However, it is important to consider that the attraction of this money is not only that there is a lot of it, but that the holders must be rather stupid. For all the noise, the scale of SWF money from the Gulf is comparable with Asia – Singapore alone has funds equivalent to the Kingdom, whilst China dwarfs all of them. So why are these same expats not clamouring to work at Temasek or the CIC?

As racist as it sounds, it is because expats want to believe the Middle East is still ‘dumb money’ compared to Asia. And while a case could be made for this – a significant amount of the Gulf money remains undeployed and one assumes they are not yet as sophisticated – one must surely be conscious of the closing window. If it took 20 years for Asian money to wise up, there is no reason to believe Middle East will be slower; indeed it may well be faster.

Additionally, to rely on this argument, we are really saying that expats do not know if they like actually living in these places, but they must because the Gulf has the money and we do not. The expectation is that activity will be largely outbound, allowing expats to service their hosts but spend as much time as possible elsewhere. Geneva without the scenery … an exciting start.

As a commercial market

This is a more productive area to discuss and indeed to hope for. Expats in Asia will be painfully aware that ultimately, the self-sustainability of an economic opportunity relies on underlying indigenous consumption and therefore on population scale.

The markets we are talking about in the Middle East are not enormous. The Kingdom spices things up with its arrival of course, adding 35m people to the cluster of small city states around it, and this should not be dismissed; but it is hardly the stuff of global engine rooms. On a simple basis, unless the ‘Middle East’ can come to encompass two or more of Egypt (113m people), Iran (89m) or Turkey (85m), the scale of the opportunity presents an insurmountable problem for those seeking to make long-term money.

But there are nuances. For instance, what exactly is the region’s ’Middle Class’ and how does it compare? For this quick assessment, I tend to use the Credit Suisse data on wealth distribution as a basis, with the US$10,000 band representing the ‘emerging middle class’ while the US$100,000 speaks to those who are truly middle class. From a consumption perspective, this equates respectively to those who can be ‘mass modern’ consumers (shopping in, for instance, air conditioned modern retail outlets), and those who are ‘mass premium’ consumers (who might, for instance, consider buying a Lexus or holidaying abroad). This is a shorthand but useful nonetheless.

On the positive side, small as the population is, the spending power in the UAE and the Kingdom is probably outsized compared to markets we know and love in Asia. While the adult population of the two countries totals the same as Malaysia, the numbers of upper middle classes are significantly higher. In particular, richer consumers abound here compared to similar sized Asian countries, hinting at a strong market for luxury goods.

On the other hand, while the population has been growing, the prospects of that growth face some headwinds. Unsurprisingly, the Gulf states tend to suffer significant inequality, which is never a strong basis for future development. As has been discussed previously, there is a significant correlation between low starting inequality and the pace of nominal GDP growth, with the likes of China and Vietnam outperforming Indonesia and the Philippines as a result. The Emirates and the Kingdom fare poorly on this which may indicate a lower ceiling of sustained progress.

Combining these together, I think what we are looking at is an exciting enough market, about the size of Singapore + Malaysia with a chance of ultimately becoming Thailand. Let us be clear: if the Kingdom can achieve the level of Thailand, with its relatively strong manufacturing and consumption, it will have done very well indeed. It will not make huge numbers of foreigners hugely rich, but will support a few of them for a few years; and if you are geared towards the luxury end of the market, the region may well reward you handsomely.

As the new globalist hub

Now we come to the most nebulous and most hubristic idea: that following the ‘decline’ of Asia, and therefore the lessening of the attractions of Hong Kong and Singapore, the likes of Dubai can take up the mantle of being the hub of the ‘citizens of the world’ (aka ‘citizens of nowhere’).

If we look at the two previous sections, we have covered some, but not all, of this ground. On the one hand, the sheer volume of investment flow (mostly outbound) will for a few years require international talent until, like developed Asia, they no longer need it. On the other hand, even the most optimistic view of domestic demand shows a ceiling in both amount of foreign employees and for how long they are needed. But what if the Gulf somehow “corners the market” for international expats, becoming the place for the globalised to live as this world ever shrinks into localisation?

First off, we should be clear that following the examples of the Asian city-states, there can really only be a couple of these if they succeed at all. The fundamentals argue in favour of the UAE over the Kingdom at this point, since Dubai is already established and given the seeming hardships still true of Saudi which, regardless of the pace of liberalisation, will still see expats want to party elsewhere. For the record, given the religious nature of society, I do not see Riyadh being able to be as ‘fun’ as Beijing was c 2005-2015 – so that already robs it of one possible selling point.

So assuming that we are talking about Dubai, possibly assisted by Abu Dhabi, the question is whether the allure of regional investment flows can outweigh the domestic demand elsewhere, and if so, by how much to allow expats to feel like the little kings they want to be? It assumes a substantial ongoing decline in Asia, for a start: if even one of Singapore or Hong Kong remain alive, they will immediately draw critical mass away from the Emirates. The UAE strategy is rather Google-esque, since it sort of requires going for broke. You either win everything or you end up not breaking out of the limited regional play.

Could expats from London or New York live in the Emirates and traverse the globe from their new-build beach homes? Certainly there are a few geographical benefits in terms of time zones (albeit not for the US market, a true arbiter). The place is spanking new and Filipina helpers are a dime a dozen. But unlike in Hong Kong, and slightly more like Singapore, expats would have to spend much more of their time on flights since others would be less naturally attracted to travel through. When you factor in that the ‘big neighbour’ is much rougher than China or Indonesia were for the others, it paints a picture of life being a touch less fun.

As a final note, I have not excluded consideration of other jurisdictions, because none of them pass muster. Kuwait is totally off the agenda due to its domestic social policies. Qatar remains too much of a geopolitical risk locally for expats to throw their lot in with compared to the others. Bahrain is the other ‘sanctuary’ city but has surely lost the race to get started vis-a-vis the Emirates. Further afield, Oman and Jordan are on the fringes of the region.

The sad thing is that all of these venues are new-builds: what a cultured foreigner would really want is to live in historical Baghdad, Damascus or Tehran, but these are all off the market. Had any of these cities been the take-off point, the story could be dramatically different.

A baseless prediction

Where does this all leave us? As an Asia expat for over 15 years now, based in Singapore, Hong Kong and Beijing, I will indulge myself on making an outside-in forecast about how attractive the Middle East really is for myself and my friends.

First, I cannot refute that a near-term bubble of at least 3-5 years is still in the offing. Dubai has already had a decent innings but I do expect real estate investment for instance to be well-rewarded. For a few years, too, I expect some decent employment opportunities to emerge for first movers, the equivalent of FILTH during the 1980s and 1990s. Real skills will not be much required in the very first wave. The Gulf will also attract – possibly permanently – currently homeless parts of the global new economy such as crypto.

However I do expect this to change quite quickly, and more so than in Asia. Dubai does not have the colonial and post-colonial legacies of Hong Kong or Singapore commercially, socially, infrastructurally or legally. This means a lesser and shorter rent seeking phase for white people. It also exerts no permanent hold on its larger neighbours the way Hong Kong (for China) and Singapore (arguably Malaysia and Indonesia) do, which means the opportunity will start to ‘leak’ out to the local markets more quickly than they did in Asia. The Emirates will not have a century to be bedded in as the place to do business in Saudi the way Hong Kong did for China. Development, if successful, will more resemble how Vietnam has exploded so indigenously, barely giving regional expats a window to be relevant.

More than anything though, my feeling is that the Middle East just cannot become ‘pleasant’ enough to be sustainable for so many expats. The moment they are not needed they will leave, whereas Hong Kong (and Singapore?) continue to exert an influence over expats even as its best days appear to be behind it. It has mountains; it has seasons; it has a western mentality partially instilled into local people. I don’t doubt that Dubai has been fun, and Abu Dhabi and Riyadh may yet be for a few years; but I don’t believe it will feel as expansive as, say, living in Shanghai has been. And some of that has to be the size and depth of the local civilisation. The globalists will definitely lose interest after a while.

For out-of-work bankers, this will not deter the enthusiasm to look West. Some will have perfectly decent second careers there – albeit probably for a shorter period and likely involving a more frontier lifestyle than they are used to. Good luck to them – expats are nothing if not opportunistic. But to those who believe the Middle East represents a generational opportunity to take up the mantle of a growth engine, I think they will need to moderate their hopes. We will see how right this may be within 5 years.